Agents recommend. People decide.
A recommendation should explain what to change, why it matters and how its outcome will be checked. It should never quietly change your ad account.
Recommendations start with evidence
AdBuyer reconciles numbers against actual orders. Its agents cover budget and pacing, creative, audience and targeting, feed and landing, and campaign structure. Each proposal names the change, the evidence, predicted contribution and confidence.
Approval is a human decision
You approve, skip or ask why. You or your agency then make the change inside the ad platform. AdBuyer has no write access to your ad accounts.
Predictions checked against outcomes
AdBuyer scores actual results against predicted outcomes afterward. Each agent carries an accuracy record, misses included, which affects how much weight its next proposal gets.
MCP access has a defined boundary
NorthStar's MCP access is read-only, uses OAuth and is scoped per user. Every request is checked against the permissions set in the product.
Product fixes are separate from ad buying
UTM Health can apply supported fixes after you approve them. That separate workflow does not mean AdBuyer can write to ad accounts, or that anything changes without approval.