Creative · Ad and landing performance
Which ad earned it. Which page lost it.
Every ad ranked by orders that actually settled, traced to the page it sent people to. Not what the platform claims it sold. When the number drops, you know which link broke.
Same ad. Same audience. Your creative tool shows one blended number and calls it fatigue.
$15B+
revenue monitored
160+
connectors
$10K+
recoverable revenue found in week one, or you don't pay
Shopify Partner
Meta Business Partner
Google Business PartnerFive links. Your tool watches three.
Break any one and there's no order. Guess which two nobody is reporting on.
Channel
Where they came from.
WatchedCampaign
Audience, placement, budget.
WatchedThe ad
Hook, angle, first three seconds.
WatchedThe landing page
Where the click actually went.
BlindThe order
Whether it really happened.
Meta's word for itSo when the number drops, the ad gets blamed. Usually it's the page.
Start at the order. Work backwards.
From the order that actually settled, back to the page, the ad, the campaign, the channel. One record, five links, no guessing.
Rank on real orders and the winners change.
Platforms count conversions they think they caused. Check the same ads against orders that actually went through and the list rearranges, usually badly for whatever you just scaled.
- Discount-led creative looks best on the platform and worst on margin.
- Retargeting takes credit for people who were always coming back.
- The quiet performer that never made the top five is the one you should have scaled.
Ranked by the ad platform
Ranked by orders that settled
Ad and page together
Most creative problems are page problems.
An ad that promises a bundle and lands on a catch-all collection loses to a weaker ad that lands where it promised. See the pair, not the ad.
- Every ad shows which pages it sends to, and how each one converts.
- A page that changed on Tuesday shows up next to the ads pointing at it.
- The fix is usually one line of copy or one link, not a new shoot.
Point all three at the bundle page and this ad's blended rate moves from 2.3% to about 3%.
Frequency is climbing and new-customer share is falling. It's real fatigue this time.
Early warning
Told while there's still budget to save.
Weekly retros are a rear-view mirror. By the time the drop shows up, the spend is gone. Creative watches where each ad is heading and tells you days out.
- Warns days out, with the spend still sitting behind the ad.
- Tells you whether it's the ad, the page or the audience.
- Email or Slack, at whatever sensitivity you set.
Connect it Monday. Answers by Wednesday.
No naming conventions to clean up first. Creative reads the links, not your folder structure.
Connect ads and Shopify
Meta, Google, TikTok and your store. Half an hour, no developer.
It maps the path itself
Every order gets walked back to a page, an ad, a campaign and a channel.
Pick where alerts land
Email or Slack, at the sensitivity you choose. Then it runs on its own.
Creative tells you what's happening and what to change. It never touches your ad accounts and never spends your money.
Against Motion and Crux.
A clear view of the job each product publishes. None found means the company does not publish the capability, not that it cannot exist.
| Capability | Creative | Motion | Crux |
|---|---|---|---|
| Reports the landing page each ad sends to | Yes | None found | None found |
| Ranks creative on orders that actually settled | Yes | Platform-reported | Platform-reported |
| Warns you before an ad declines | Yes | None found | None found |
| Works without naming conventions | Yes | Conventions recommended | None found |
| Tagging you can define yourself | Yes | Eight fixed dimensions | AI-generated labels |
| Generates new creative for you | No, that's a different job | Yes | Yes |
| Entry price published | Yes | $750/mo under $50k spend | Free tier, then custom |
Motion and Crux are good at making creative. Creative is about whether it earned anything. Plenty of teams run both.
Questions people actually ask.
See your real leaderboard.
Your ads reranked on orders that actually settled, in the first week. Most teams find their number one isn't.
Consequential product suite
One revenue system. Five jobs.
Move from clean signals to a clear decision, then see whether it worked.