A smarter growth loop for Shopify brands. Nector supplies the loyalty and reward layer. Consequential surfaces the acquisition signals that show when customers need re-engagement.
Most ecommerce brands do not lose growth in one big, dramatic moment. It usually happens quietly. A campaign starts underperforming. A landing page converts a little worse than usual. A customer hits friction and drops off before checkout. Paid acquisition keeps running, but revenue does not grow as it should.
Paid teams look at ROAS, CAC, clicks, and conversions. Retention teams look at loyalty, repeat purchases, referrals, and lifetime value. Both are growing the same business from different tools. This integration closes that gap: Consequential connects acquisition data and returns performance analytics, Nector turns those customers into repeat buyers with loyalty, rewards, referrals, reviews, and VIP tiers.
Nector calls the Consequential partner Connect API with the merchant's Shopify domain, store name, and email. Consequential resolves or creates the tenant and returns an access token, onboarding status, and a redirect URL.
Onboarding status moves through CREATED, ONBOARDING, and ACTIVE. Merchants connect sources such as Shopify, Meta Ads, and Google Ads while Nector tracks progress.
Once ACTIVE, Nector pulls acquisition analytics across channels, campaigns, ads, and landing pages. Structured responses, not flat exports.
timeseries_currenttimeseries_previoustotal_metricschannel_breakdownCurrent period performance, previous period comparison, aggregate totals, and per channel breakdowns.
New merchants land in onboarding, active merchants go straight to the dashboard. The browser session lasts 24 hours, after which Nector calls the Connect API again for a fresh redirect URL.
All API calls use a client id and client secret issued by the Consequential team over HTTP Basic Authentication. Store them securely.
400Missing required fields400Invalid shop domain401Invalid credentials403Email conflict429Rate limit exceeded400Missing required query parameters401Invalid credentials404Tenant not found404Invalid resource409Merchant not active429Rate limit exceededNector starts the merchant journey. Consequential handles onboarding and source connection. Nector tracks progress. Once the merchant becomes active, Nector accesses acquisition analytics across channels, campaigns, ads, and landing pages. It is not just a technical connection between two platforms, it is a cleaner path from merchant setup to acquisition insight with less friction along the way.
It is a workflow that allows Nector to connect Shopify merchants to Consequential, launch onboarding, monitor onboarding progress, and fetch acquisition analytics once the merchant becomes active.
Nector sends the merchant's Shopify store details to Consequential through the Connect API. Consequential creates or resolves the merchant account, returns a redirect URL for onboarding, and once onboarding is complete Nector can fetch acquisition analytics.
Nector opens the Consequential onboarding flow in a new browser tab. The merchant connects data sources such as Shopify, Meta Ads, and Google Ads. Nector keeps checking onboarding status until the merchant becomes active.
Acquisition analytics across channels, campaigns, ads, and landing pages. Available metrics include Revenue, Spend, Orders, ROAS, CAC, CTR, Conversion Rate, Clicks, and Impressions.
A client id and client secret issued by the Consequential team. These are used for all API calls through HTTP Basic Authentication and should be stored securely.
If you hold ad, store, or customer data, we can turn it into decisions your shared customers act on.
Explore partnershipsIf you're tired of reacting to revenue drops after the fact, Consequential gives you the edge.