Connect. Analyze. Decide. Act.
Seven products support one decision loop: build the evidence, understand what changed, choose the next move and check the result. You do not need every product to start.
1. Connect: build the evidence
Connect the sources your business uses. Pixel collects events, while UTM Health audits attribution quality from Shopify order and customer journey data.
2. Analyze: understand the change
NorthStar brings governed metrics and targets into the review. Pulse watches storefront and ecommerce dependencies for breaks and revenue at risk. Creative shows which creative is working, and AI-Powered Persona Reports deliver the numbers each role needs.
3. Decide: review the recommendation
AdBuyer ranks proposed changes with evidence, predicted contribution and confidence. Your team approves, skips or asks why.
4. Act: people make the change, then check it
You or your agency make ad account changes inside the platform. Afterward, actual results are scored against predictions, misses included, so the next decision has a track record behind it.