Every layer of revenue intelligence mapped to India-specific providers. MTA, MMM, and incrementality broken out as individual components. See where each platform stops — and where the gaps are.
| Capability | Consequential | GoKwik | Merito | ReBid | Lifesight | Graas | EasyInsights | Pixis |
|---|---|---|---|---|---|---|---|---|
| Core Platform | ||||||||
L01 Daily Reports One number, every morning | AI briefs | Meta only | Core product | 20+ templates | Dashboards | Mktplace + D2C | Sheets / Studio | Prism AI |
L02 Unified Data Cross-channel data model | 160+ sources | 100+ sources | Measurement | Mktplace+ | Data stitch | Ad platforms | ||
L03 MCP / AI Agents Any agent, any platform | Open MCP | GPT assist | Internal AI | Prism NLP | ||||
L04 Creative Intel Scoring · fatigue · placement | Score + fatigue | Research | Library | Adroom + fatigue | ||||
L05 CDP / CAPI Signal recovery · identity | Pixel CDP | Meta Signals | Advertiser CDP | CDP | AdSync CAPI | |||
| Measurement (requires CDP foundation) | ||||||||
MTA Multi-Touch Attribution Deterministic, user-level | Deterministic | Full-funnel | Causal | Klarity | AI optimize | |||
MMM Media Mix Modeling Statistical channel contribution | Causal model | Via team | Core product | Budget AI | ||||
INC Incrementality Holdout · geo-lift · true lift | DiD in RCA | Via team | Core product | |||||
| Add-ons — Consequential's moat | ||||||||
L06 RCA on Revenue Deterministic · 62 dimensions Add-on | 62 dimensions | |||||||
L07 Site Observability Pixel · JS · checkout · deauths Add-on | Pulse | |||||||
| Execution | ||||||||
L08 Agentic Execution Agents that act, not just query | Open MCP live | Meta agents | Managed team | Mktplace ops | Advance AI | |||
Eight providers. Zero offer automated root cause analysis on revenue. When ROAS drops 40%, every other platform tells you it dropped. Consequential tells you why — across 62 causal dimensions spanning ads, site health, creative fatigue, and checkout flow.
Zero providers offer pixel monitoring, JS error detection, or deauth alerts. A broken pixel burning 3 days of paid traffic is invisible to GoKwik, ReBid, Pixis, EasyInsights, and everyone else in the India stack.
“Which touchpoints in this customer's journey drove the conversion?”
Requires CDP-grade identity resolution. Works at individual user level. Real-time.
“How should I allocate total budget across channels?”
Statistical model on aggregate data. Doesn't need user-level tracking. Survives iOS signal loss. Weekly/monthly refresh.
“Would this conversion have happened anyway?”
Holdout experiments, geo-lift, causal inference. The gold standard for proving true ad-driven lift vs. organic demand.
Most Indian D2C brands are still on platform-reported last-click attribution. The brands that layer MTA + MMM + incrementality will reallocate 15–30% of spend to higher-ROI channels.
Revenue intelligence: 160+ connectors, creative intel, RCA, Pixel CDP, Pulse, MCP. $199–$749/mo.
Meta execution + 200M+ Indian shopper signals. Meta Signals + Agency Partner. ROAS-based pricing.
Free daily reporting for Indian D2C. Shopify + Amazon + ads. 800+ brands.
Advertiser CDP + managed agency. 100+ integrations. SOC2, ISO 27001. Fixed retainer.
Unified measurement: MMM + causal attribution + incrementality + CDP. Shopify app.
AI agents for ecommerce: marketplace + D2C + demand forecasting. Asia-focused.
Data activation: AdSync CAPI + Klarity MTA + Enrich CRM. Clients: Grofers, UrbanClap.
Codeless AI: Advance (optimization) + Prism (NLP) + Adroom (creative). Google Partner.
30-minute walkthrough on your account. We plug in and show you what your current stack cannot see.