Case studies
What actually broke, how fast it was found, and what it was worth once it was fixed.
Jewelry · DTC
Incorrect Shopify configuration stopped first-party data reaching the ad platforms. Signal loss went undetected while CAC climbed.
Jewelry · DTC
Consent settings silently broke data capture. A 90% traffic drop took three days to find and cost $750K in revenue.
Grooming · DTC
Improper phone number formatting broke every Klaviyo SMS flow outside the Americas, quietly costing $19K a month.
Beauty · DTC
A theme update quietly broke a checkout step. Traffic looked normal, so nothing flagged it until the monthly close.
Beauty · Devices
Working out which ad actually drove sales took two to three days of pulling reports and cross-referencing Shopify orders.
Health · Subscription
Every ad was judged on day-one conversion because that was the only number fast enough to act on. Cheap converts churned by month two.
Home · Decor
Conversion problems surfaced through support tickets, hours or days late, and every tool reported a slightly different number.
Apparel · Intimates
Meta claimed one attribution number, Klaviyo another, Shopify a third. Weekly meetings opened with a debate instead of a decision.
Beauty · Skincare
Triple Whale was not broken. It just stopped answering enough questions once the brand crossed $120M GMV.
Home · CPG
Margin looked healthy nationally while one region quietly lost money. Every report rolled up to a single number.
Home · CPG portfolio
Four brands meant four dashboards and four sets of alerts. The CEO logged into each one just to know if anything needed attention.
No credit card. 30-minute setup. White-glove onboarding included.
$15B in brand revenue under management · all inbound