Platforms claim more than the store sold
Adding up channel reports does not give you a reliable store total.
For Heads of Ecommerce & DTC
Which numbers can I trust to run the store?
Before changing a campaign or escalating a checkout issue, establish what actually happened. Connect store orders, campaign sources and site health so the team investigates the right problem.
One store, several versions of the truth
Orders arrive without a usable source
Revenue is real, but missing campaign information makes the channel conversation harder to resolve.
A conversion drop has several possible causes
The ad, its landing page, checkout or tracking could be responsible. A blended conversion rate does not tell you which.
Your report arrives after the incident
A weekly trend is not enough when customers cannot complete a purchase today.
Establish the number, then investigate the change
Pixel
Reconcile platform-claimed conversions against actual Shopify orders and resolve sessions and channels to a customer record.
UTM Health
Check existing Shopify order data for missing or unusable campaign sources. See the revenue affected and a ranked list of fixes.
Creative
Rank ads by actual orders and trace performance to the pages they send people to, instead of judging the ad from one blended number.
Pulse
Monitor whether people can buy, tracking is firing and vendors are healthy. Alerts include revenue at risk and a suggested owner.
NorthStar
Put targets on catalog metrics such as conversion rate and checkout completion, then review pacing against a chosen baseline.
AI-Powered Persona Reports
Build a role-specific report on what changed, how it compares and where to investigate. Schedule delivery to email or Slack.
Run the store from a clearer starting point
Separate a data gap from a sales problem
Check order reconciliation and source coverage before interpreting a channel's apparent performance.
Send the issue to the right owner
Use incident context and ad-to-page evidence to focus the next investigation instead of forwarding another dashboard.
Case study
Ending the blended-metrics argument with one number everyone trustsRead how a team handled resolving the argument around blended reporting.
Frequently Asked Questions
Do not assume that. Pixel checks platform-claimed conversions against actual Shopify orders, so the team can use reconciled orders rather than adding platform claims together.
No. Its audit reads order and customer journey data Shopify already holds. The audit needs no pixel, tag manager or ad account connection.
It identifies orders without usable sources, quantifies the revenue affected and lists fixes. That is not a promise to reconstruct every missing historical source.
Yes. Pulse monitors site, checkout, tracking and third-party health, diagnoses issues and provides incident context so the team can escalate to the right place.
No. Creative tells your team what to investigate or change. AdBuyer recommends budget and account changes, but humans approve and implement them. AdBuyer does not write to ad accounts.