More revenue from every ad dollar
AI that tells you which campaign to cut, which creative to scale, and where your funnel is leaking
Shopify Partner
Meta Business Partner$15BRevenue managed10 to 40%Revenue lift30 minSetup
For $10M+ brands
Focus on MER, not just ROAS.
MER, or Marketing Efficiency Ratio, shows how much total revenue you generate for every dollar spent on marketing.
ROAS measures individual campaigns. MER measures your entire marketing performance.
Consequential helps you improve MER—and your ROAS improves with it.
The formula
The problem
Every D2C brand running ads at scale has at least three of these. Most have all five.
You're missing 40–75% of the revenue your campaigns actually drove.
Consequential gives you one blended ROAS per campaign, reconciled against actual purchases.
You're missing the 3 creatives that are closing buyers. You killed them last month.
Real ROAS per creative, from actual buyers. Not clicks.
UGC Video #14
Platform 3.2x
3.8x real
Founder Static #3
you scaled this
Platform 4.1x
1.9x real
Carousel Bundle #7
Platform 2.8x
3.4x real
You're losing 58% of mobile traffic to a page load problem. You've been testing creative.
Consequential tells you where revenue is dropping and why — before the next sprint.
Ad click-through
the ad is working
Mobile drop-off
up from 38% — the problem
Page load time
was 2.1s before the theme update
Tests on wrong problem
creative wasn't the issue
You're missing 40–60% of purchase signals. Meta has been optimizing on half your data since iOS 14.5.
24/7 monitoring. Alerts in minutes, not 24 hours.
Checkout breaks after theme update
Meta pixel fires twice — double conversions
Shopify lag — you hear it from a customer
Consequential alerts in minutes via Slack / SMS
You're missing 6 weeks every time you want to test a new channel.
One pixel. New channel live in 48 hours. Works across Meta · Google · TikTok · Amazon · Pinterest.
Manual setup
- New pixel install
- New conversion events
- 4–6 week learning phase
- Channel live
Consequential
- One server-side pixel
- Already configured
- 48 hours to live
- Channel live
What we do
We tell you where your next $1,000 should go.
Which ad. Which creative. Which channel. Consequential builds your spend plan using eCommerce fundamentals and AI — so every dollar works harder.
Which ad gets the next dollar
We rank every campaign by true incremental revenue, not platform-reported ROAS.
Which creative to scale
Spot winning creative before fatigue kills performance and wasted spend piles up.
Fundamentals + AI
Proven eCommerce measurement principles, supercharged by AI that reasons across your full funnel.
The real metric
MER is the only number that can not be gamed.
Platform ROAS depends on attribution. Attribution is shrinking, biased, and owned by the platforms. MER does not care who claims the credit. It only asks two questions: what did you spend, and what did you actually make?
No 7-day windows. No view-through disputes. No double-counting.
Compares your source of truth revenue against every dollar of ad spend.
Shows whether you are scaling profitably — or just subsidizing platforms.
Marketing Efficiency Ratio
ROAS
Platform-reported. Credits a specific channel. Shrinking, biased, and overstated.
MER
Revenue from your source of truth divided by total spend. The truth, whether attribution works or not.
A healthy D2C brand typically runs between 3.5x and 5x MER. Below 2.5x, you are usually spending more than you can afford.
Connectors
160+ connectors live in production today
Every channel, tool, and signal that touches your revenue — orchestrated from a single platform.
See all connectors →Plus ad-hoc database and API integrations for custom enterprise accounts.
How it works
Connect once. Get answers in 48 hours.
No engineering work. 30-minute setup. White-glove onboarding included.
Connect your stack
Shopify, Meta, Google, Klaviyo, TikTok — live in 30 minutes, no engineering.
Reconcile real ROAS
One blended number per campaign, creative, and channel based on actual orders.
Catch leaks instantly
Consequential monitors pixels, checkout, and spend 24/7. Alerts in minutes, not days.
Ask and act
Plain English questions get specific answers with the data behind them.
Who it's for
Built for whoever owns the number.
Own the number without the spreadsheet gymnastics.
You shouldn't need three dashboards to understand Monday's numbers.
→One source of truth. Same-day decisions.
Scale what actually works — not what the platform claims.
Platform-reported ROAS hides bots, double-counts, and weak attribution.
→Real conversion data per channel, campaign, and creative.
Prove ROI before your next client call.
Manual reporting eats hours before you ever touch the account.
→Automated attribution and issue detection across every client.
Run your funnel through Consequential.
We'll find $10K or more in hidden leaks in the first week — or you pay nothing.
30 minutes to get started · White-glove onboarding · No engineering required