Legal
Privacy Policy
Last updated: July 1, 2026
1. Information we collect
We collect information you provide directly (such as your name, work email, company, and role when you request a demo) and data from the platforms you connect to Consequential (such as ad, store, analytics, and marketing accounts). We also collect standard usage and device information when you visit our website.
2. How we use your information
We use your information to provide and improve the service, generate revenue intelligence and recommendations, communicate with you about your account and demos, and keep the platform secure. We do not sell your personal information.
3. Connected platform data
When you connect third-party platforms, we access only the data required to deliver insights. That data is used to power your reporting and recommendations. You can disconnect any integration at any time, and we will stop accessing that source.
4. Data sharing
We share data with service providers who help us operate the platform (for example, cloud hosting and analytics), under agreements that require them to protect it. We may disclose information if required by law or to protect our rights and users.
5. Data security
We use industry-standard safeguards to protect your data in transit and at rest. No system is perfectly secure, but we work continuously to protect your information and limit access to authorized personnel only.
6. Data retention
We retain your information for as long as your account is active or as needed to provide the service. You can request deletion of your personal data, subject to legal and legitimate business requirements.
7. Your rights
Depending on your location, you may have rights to access, correct, export, or delete your personal information, and to object to certain processing. To exercise these rights, contact us at privacy@consequential.io.
8. Changes to this policy
We may update this policy from time to time. We will post the updated version here and revise the date below. Continued use of the service after changes take effect constitutes acceptance.
9. Contact us
Questions about this policy or your data can be sent to privacy@consequential.io.