Pricing

Know your ROAS is real.
Before you scale spend.

CAC is up 222%. iOS killed your signal. Ad platforms grade their own homework. Consequential helps you double down on what's driving revenue, and fix what's leaking it.

We help you fix yourROAS
$5B+ Revenue monitored30-day Free trialSOC 2 Certified4.8★ G2 Reviews4.9★ Shopify App Store
Free forever

Base

For early Shopify brands tracking basic performance.

Free

Free forever. No credit card.

For early Shopify brands tracking sales performance (<$1M).

Get started for free

Core monitoring

  • Shopify + Meta
  • Daily summaries
  • Weekly insights
  • Key alerts

AI & insights

  • Ask AI (1 / day)

Includes

  • 1 store

Starter

For growing brands scaling across key ad channels.

Custom

Scoped to your GMV, channels and stores.

Full-funnel visibility across every channel. Spend to revenue in one view.

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Metrics

  • 160+ connectors across ad platforms, ESPs and more
  • Meta + Google + TikTok + Klaviyo + GA4
  • Key business metrics & detail
  • LTV & retention metrics
  • Semantic layer — one set of metrics for everyone

Daily & weekly digests

  • Revenue, spend, ROAS, CAC, LTV summaries
  • Replaces the spreadsheet your team builds every morning

Ask MCP (limits apply)

  • Natural-language queries via MCP
  • Works inside Claude, ChatGPT and other AI tools

Includes

  • 1 store
  • Daily data refresh

Know your numbers. Ready to know what to do about them? Upgrade to Growth →

Most popular

Growth

For scaling teams needing full-funnel visibility.

Custom

Scoped to your GMV, channels and stores.

Creative intelligence and AI diagnostics. Know why ROAS changed and which creatives to scale.

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Creative intelligence

  • Ad Root Cause Analysis (RCA)
  • Ad scoring & fatigue: top / bottom ranking with recommendations
  • Creative by audience, placement & format

Contribution margin capture

  • Channel & campaign profitability
  • ROAS + CAC + CVR threshold alerts

Personalized AI dailies

  • Goes beyond what changed. Tells you why and what to do next
  • Persona-aware: CMO strategy / media buyer tactics
  • Slack, email or both, before your first coffee

Smart alerts

  • Slack, email & webhook. Real thresholds, not noise

Includes

  • Up to 3 stores
  • Daily data refresh

Stop wasting ad spend on broken creatives. Improve ROAS before you scale.

Professional

For data-driven teams optimizing the full journey.

Custom

Scoped to your GMV, channels and stores.

Recover lost conversions, optimize the full funnel, and see true P&L profitability at scale.

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CDP & advanced CAPI

  • Server-side pixel
  • Meta CAPI+ (EMQ improvement)
  • Edgetag + no-code GA4
  • Retention metrics

Conversion intelligence

  • Funnel performance & drop-off
  • Conversion RCA

P&L & profitability

  • P&L dashboard with contribution margin
  • Auto profitability by channel & campaign

Profitability dailies

  • Growth dailies + margin & P&L context
  • CAPI signal degrade warnings

YoY reporting

  • Year-over-year trends & seasonal patterns

Includes

  • Up to 5 stores
  • Intraday refresh

Replaces tools costing $1,000–$2,500+/mo

Base is free forever. Paid plans are scoped to your GMV, channels and stores on a quick call, so you only pay for what you actually use.

Included with every plan

No hidden fees. No per-seat charges. These ship standard on every tier.

SOC 2 Type I certified

Enterprise-grade security on every plan.

Multi-platform

Shopify, BigCommerce, Magento, WooCommerce. Not tied to one vendor.

Unlimited users

Whole team access on paid plans. Free plan includes up to 5 users.

Ask MCP*

Query your data via Model Context Protocol inside Claude, ChatGPT and other AI tools.

160+ connectors

Ad platforms, ESPs, analytics, payments and more. All pre-built.

Email & Slack alerts

Real-time alerts for spend, ROAS and pixel issues.

Email & chat support

Real humans. No ticket queues.

30-day free trial

Full access. No credit card. Cancel anytime.

*Conditions apply. Ask MCP usage limits vary by plan.

SOC 2 Type I

Audited compliance. Your data is held to the same standard as enterprise SaaS.

Encrypted everywhere

AES-256 at rest, TLS 1.3 in transit. Zero exceptions.

SSO & role-based access

Control exactly who sees what, from interns to the CFO.

Add-ons

Powerful add-ons

Extend your stack when you're ready. No forced upgrades.

Unlimited Ask AI

Usage-based

Remove query limits. Ask as much as you need.

  • Unlimited natural-language queries via MCP
  • Works across Ads, LP, Conversion & Sales
  • Use inside Claude, ChatGPT & other AI tools
  • Available on Starter & above
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Active trend forecasting

Metric-based

Predict shifts before they hit dashboards.

  • AI-powered forecasting of key KPIs
  • Active anomaly detection with RCA hints
  • Available on Growth & above
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Multi-touch attribution (MTA)

Add-on

See which touchpoints actually drive conversions. Not just who takes credit.

  • MTA across Ads, Campaigns (FC, LC)
  • Touchpoints by customer
  • Clicks + deterministic views
  • Available on Growth & above
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Site performance & errors

Add-on

Catch broken pages, app errors and checkout blockers before customers bounce.

  • Site RCA, pixel / UTM / channel monitoring
  • Errors, images, asset checks
  • Realtime funnel performance & drop-offs
  • Zero-noise, action-ready alerts
  • Available on Professional & above
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Custom dashboards & MCP

Add-on

Build your own views and query data with AI.

  • Custom dashboard builder
  • MCP-powered data queries
  • Share views across your team
  • Available on Growth & above
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POS & omnichannel

Add-on

Bridge online and in-store into one revenue view.

  • POS integration (Shopify POS, Square)
  • Bundle & cross-sell analysis
  • Unified omnichannel dashboard
  • Available on Professional & above
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Features

See exactly what's included in each plan.

Integrations & data

FeatureBase (Free)StarterGrowthProfessional
160+ connectors
Shopify / BigCommerce / Magento / WooShopify only
Meta + Google + TikTok AdsMeta only
Klaviyo + GA4
Data refreshDailyDailyDailyIntraday

Monitoring & alerts

FeatureBase (Free)StarterGrowthProfessional
Pre-built daily & weekly digests
Personalized AI actionable dailies
Profitability dailies (P&L context)
Spend alerts
ROAS / CAC / CVR threshold alerts
Smart alerts (Slack, email, webhook)

Intelligence & analytics

FeatureBase (Free)StarterGrowthProfessional
Ad Root Cause Analysis (RCA)
Ad vs LP scoring
Creative fatigue detection
Creative by audience & placement
Creative spend recommendations
Server-side pixel
Meta CAPI+
Funnel performance
Conversion RCA
Semantic layer
LTV & retention metrics
Contribution margin
P&L with auto profitability
Path-to-purchase

Scaling & support

FeatureBase (Free)StarterGrowthProfessional
Unlimited Ask AIAdd-onAdd-onAdd-on
Stores allowed1135
Email + chat support
Implementation specialist
API access
Custom dashboardsAdd-on

Enterprise & Agency

Custom plans for high-volume brands and agencies managing multiple stores.

Enterprise

CAC is up 222%. iOS killed your signal. Ad platforms grade their own homework.

  • AI forecasting
  • Anomaly detection
  • Dedicated CSM
  • Custom SLA
  • SSO & RBAC
  • Unlimited stores
  • Priority support
  • Custom integrations
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Agency

White-label reporting, centralized billing and self-serve onboarding for agencies.

  • Unlimited brands
  • White-label reports
  • Self-serve onboarding
  • Cross-brand dashboards
  • Centralized billing
  • Volume discounts
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Frequently asked questions

The free Base plan is perfect for early-stage Shopify brands (under $1M annual GMV). You get access to Shopify and Meta Ads data, basic performance metrics, and email support for up to 5 users. It's a great way to test Consequential before upgrading to a paid plan.
Every brand runs a different mix of stores, channels, data volume and support needs. Instead of forcing you into a list price, we scope the right plan on a short call and quote a flat fee. Start on the free Base plan today and upgrade only when it earns its place.
Paid plans are a flat monthly fee based on your annual GMV, the number of stores and the modules you switch on. No percentage of ad spend, no per-seat charges and no surprise usage bills.
Absolutely. You can upgrade or downgrade your plan anytime. If you upgrade mid-month, we'll prorate the difference. If you downgrade, we'll credit the overpayment to your next billing cycle. No contracts, no lock-in periods.
Yes. Consequential is SOC 2 Type I certified, GDPR compliant, and encrypts all data with AES-256 at rest and TLS 1.3 in transit. Every plan includes SOC 2 protection. We don't gate security behind paywall tiers. Your data is enterprise-grade secure from day one.
Most brands are up and running in under 30 minutes. Install the Consequential Shopify app, connect your ad accounts, and data starts flowing. Growth and Professional plans include a dedicated implementation specialist to guide you through the process.
Base includes Shopify and Meta. Starter adds Google Ads, TikTok, Klaviyo, and GA4. Growth and Professional unlock server-side tracking, Meta CAPI+, and advanced CDP features. All plans include unlimited integrations. You only pay for the plan tier, not per integration.
Monthly or annual, whichever suits you. Annual commitments come with a discount. We accept all major credit cards and can set up invoiced billing for Enterprise customers.
Agency plans are quoted on the number of brands you manage. You get white-label reports, unlimited brands, cross-brand dashboards, centralized billing and volume discounts. Talk to our team for a quote.

Find your first leak in 48 hours.

No credit card. 30-minute setup. White-glove onboarding included.

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$15B+ GMV monitored · all inbound