Know where the next dollar goes. From $499 a month.
Which ads are carrying you, which channel deserves more, and what any of it does to profit, measured against the orders that actually settled, not what the platforms claim. Start free. Pay when you want the answer rather than the data.
$10,000 of recoverable revenue in your first week, or you do not pay.14 days free on Analyze and Decide, starting when your data is live rather than when you sign up.
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Connect gives you straight numbers, one agreed definition behind each of them, and a finished read every morning. No card, no countdown, and nothing switches off.
Shopify, Klaviyo, Meta, Google and GA4 in about half an hour, no developer.
One honest set of numbers
Checked against what your store actually sold, not five dashboards that disagree.
One definition of every number, and it is yours
Conversion rate, contribution and customer cost, defined once and used on every surface.
Upgrade when you want the answer, not just the number. Analyze tells you which ads are carrying you. Decide tells you where the next dollar goes. Act does all of it for you.
Three plans on top of it
Pick your band and the prices change. Cross into a higher band mid-term and your price holds until renewal.
What did your store sell in the last twelve months?
Gross merchandise value across every store and marketplace you run. Not ad spend or revenue net of returns.
Analyze
Find out which ads are carrying you.
$499/mo
Two months free on annual. 14 days free, starting when your data is live.
Which ad, which campaign, which page actually did the work. One story, not three reports that disagree.
Which ads are wearing out, flagged before the numbers sag rather than after.
Written for the person reading it. Your buyer gets the ad that is tiring, your finance lead gets what it did to the month.
A target on any number, reported as on track, off pacing or missed. Pacing tells you where you will land while you can still act.
Every other channel you sell through, including TikTok, Amazon, subscriptions, reviews, shipping and your till.
Two months free if you pay yearly. Prices move with what your store sells. Have a great quarter and your price holds until renewal.
Still not sure which one
One buyer, three stages of the same problem. Most brands move down this list in order.
Stage one
“I cannot tell which ads are carrying us.”
Creative, campaign and page read as one story, with tired ads flagged early.
Analyze
Stage two
“I know what happened. I do not know where the next dollar goes.”
Budget, audience, structure and page decisions answered against your P&L and stock.
Decide
Stage three
“I know the move. Nobody here has the hours to make it.”
A named person writes the plan, makes approved changes and shows the working.
Act
Done by hand, found out too late, or just wrong
Five places where a growing team ends up doing the work manually, hearing about problems after they cost money, or acting on a number that was never right. Open one to see what happens today.
Agreeing on one numberHalf a day, every time someone asksFree
Done by hand
Someone exports from four places and reconciles it in a sheet, every time anyone asks a question of it.
Too late
By the time the figure is agreed, the week it described is over and the decision has already been made without it.
Gets it wrong
Two people quote different numbers for the same metric because nobody wrote down what it means. The meeting becomes about whose figure is right.
Knowing what actually movedThe first hour of every dayFree
Done by hand
A person opens five dashboards before standup and assembles the picture in their head.
Too late
Anything that broke overnight surfaces when somebody happens to look, which on a bad week is Thursday.
Gets it wrong
Noisy metrics get chased and quiet ones get missed, because nothing is ranking what deserves attention.
Deciding what to changeA week of your best person's timeAnalyze · Decide
Done by hand
Judgement, in a spreadsheet, by whoever has the most context, and it leaves when they do.
Too late
Weekly at best, monthly in practice. Spend keeps running against last month's conclusion.
Gets it wrong
Decisions get made on revenue rather than contribution, and without stock position, so winners get scaled into a stockout and losers survive because ROAS looked fine.
Making the change stickDays between deciding and doingAct
Done by hand
Hand-edited in each platform, campaign by campaign, by someone reading off a document.
Too late
Days between the call and the change. On a fast-moving week that gap is the whole opportunity.
Gets it wrong
The wrong campaign gets edited, a rollback is forgotten, and nobody can reconstruct what changed or why three weeks later.
Nobody owns it. Tracking is set up once, then drifts every time someone launches a campaign in a hurry.
Too late
Breaks are found weeks after they start, so the damage is already in the quarter.
Gets it wrong
Every number built on top inherits the error, which means the reporting, decisions and reviews are all confidently wrong together.
This is money you already spend. Marketing usually runs about a fifth of revenue, and part of that goes on tools plus the hours your team spends holding these five things together by hand. You are moving some of that, not finding new budget.
The managed plan
Act is the same platform with our team running the process for you. The plan is the same whoever runs it. Who holds the mouse is your call.
MANAGED
Have us build the plan
The same person every week, who knows your business, writes a Spend Plan: where the money goes next, what to cut, what to back and why. The working is shown so you can defend it to whoever asks.
We turn your latest performance, margins and stock into a clear set of actions.
Make the approved changes
Once you approve the plan, we update campaigns, budgets and tracking for you.
Show the working
You see what changed, why it changed and what result to watch next.
One week's Spend Plan · illustrative example
Move $3,000 a week out of broad prospecting and into the discovery set.
What we saw
Prospecting is costing 18% more per customer than four weeks ago.
The move
$3,000 a week out of two campaigns that stopped paying back.
How sure we are
Directional, not proven. Worth testing at this size.
How you will know
Review customer cost and contribution against the prior four weeks.
Two add-ons
Everything else is inside a plan. These are the only two things sold on top of one.
Pixel
First party collection on your own server, stitched into one customer profile and pushed back to your ad and retention platforms, so algorithms optimise on what actually converted and the full path to purchase stays visible.
Add to any plan, including Connect. Writing and implementing events is included on Act.
Between weekly reads, continuous monitoring catches a break within the hour, shows where a trend is heading before it reaches the P&L, and lets you dig into any number to the depth the question needs.
anomaly detection · trend forecasting · root cause
Available on Decide and Act.
Enterprise and agencies
Neither is a bigger plan. Enterprise adds what your paperwork and scale require. Agencies is a different buyer entirely.
Enterprise
The conditions a large business must satisfy: shared definitions across brands, regions and currencies, designed experiments, data residency, approval policies, service commitments, a named team and your procurement terms.
Your client list in one login, under your logo and set up your way. Onboarding controls, billing roll up, partner margin and co-selling on the managed plan.
The full list, so you do not have to take four bullets on trust.
Connect
Analyze
Decide
Act
Your numbers
Shopify, Klaviyo, Meta, Google, GA4
Everything else you sell through, including TikTok, Amazon, subscriptions, reviews, shipping and your till
Checked against what your store actually sold
One definition of every number, yours not ours, used on every surface
A live check on which campaigns are labelled wrong
What lands, and when
A finished read every morning, with three things ranked
A written read each week, against the targets you set
Written for the person receiving it, delivered where they already work
A target on any number, reported as on track, off pacing or missed
Numbers refreshed through the day rather than overnight
What to change
Which ad, campaign and page did the work
Which ads are wearing out, flagged early
Which channel deserves more, and how far it stretches
Budget, audience, campaign structure and page choice
Answered against your P&L and tied to stock
What broken tracking is costing, sized in dollars
What your ads actually caused, modelled
Who does it
A Spend Plan written every week by a named person
We make the change once you approve it
Broken tracking found and campaign links rewritten
Approvals scoped by role and value, with every change recorded
We run the platform, connections and pipeline
We write and implement your events
Creative direction based on what has been earning
We agree and maintain your metric definitions
On every plan, including the free one
Unlimited users and questions in plain English
Single sign on, roles, full change record and export any time
Coming off Triple Whale, Northbeam or Polar
You already bought the reporting. This is the part that was missing.
You get the decision, not another chart
Every week: what to cut, where that money goes instead and what it does to contribution, written against your P&L and stock.
Nothing gets gated as you grow
No year long term. The measurement layer and your definitions stay available on Connect.
And it can run itself
On Act we write the plan, make approved changes, repair campaign links and keep definitions current.
Two ways to start.
To see your own numbers before talking to anyone, connect your store. It is free and stays free. If you are weighing Act or have a procurement process, start with a call.
Both. Connect is free permanently, with no countdown. Analyze and Decide include 14 days free, starting when your data is live. When that period ends, you can choose a paid plan or return to Connect without losing the measurement foundation.
Week one we connect your tools and check them against what you sold. Week two you set targets, costs, stock and what we are allowed to change. Week three is the first real call on where the next dollar goes and which ads should stop. Week four we show what changed and what it did, separately from what we recommended.
Moving real money in your ad accounts needs accountable human oversight. A named person writes the plan each week and applies only what you approve. Managed also means we run the platform, connections, pipeline, events and metric definitions so nobody on your side has to maintain them. The price reflects that team's time, not a software tier.
No. We find campaigns that are mislabelled, tell you what it is costing, and rewrite the links with your approval. Nothing touches your accounts on its own.
Yours, at every stage. You can export the connected data, reconciled numbers, history and definitions at any time. There is no export fee, and our copy can be deleted on request.
No. We build the plan on numbers tied to your profit and hand it to whoever runs the ads. Your agency can use the same login, plan and definitions without retyping anything.