Pricing

Know your ROAS is real.
Before you scale spend.

CAC is up 222%. iOS killed your signal. Ad platforms grade their own homework. Consequential helps you double down on what's driving revenue, and fix what's leaking it.

We help you fix yourROAS
$5B+ Revenue monitored30-day Free trialSOC 2 Certified4.8★ G2 Reviews4.9★ Shopify App Store

Your annual GMV

Save 17%
Free forever

Base

For early Shopify brands tracking basic performance.

$0

forever

For early Shopify brands tracking sales performance (<$1M).

Get Started

Core monitoring

  • Shopify + Meta
  • Daily summaries
  • Weekly insights
  • Key alerts

AI & insights

  • Ask AI (1 / day)

Includes

  • 1 store

Starter

For growing brands scaling across key ad channels.

$399

/mo · billed monthly

Full-funnel visibility across every channel. Spend to revenue in one view.

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Metrics

  • 160+ connectors across ad platforms, ESPs and more
  • Meta + Google + TikTok + Klaviyo + GA4
  • Key business metrics & detail
  • LTV & retention metrics
  • Semantic layer — one set of metrics for everyone

Daily & weekly digests

  • Revenue, spend, ROAS, CAC, LTV summaries
  • Replaces the spreadsheet your team builds every morning

Ask MCP (limits apply)

  • Natural-language queries via MCP
  • Works inside Claude, ChatGPT and other AI tools

Includes

  • 1 store
  • Daily data refresh

Know your numbers. Ready to know what to do about them? Upgrade to Growth →

Most popular

Growth

For scaling teams needing full-funnel visibility.

$999

/mo · billed monthly

Creative intelligence and AI diagnostics. Know why ROAS changed and which creatives to scale.

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Creative intelligence

  • Ad Root Cause Analysis (RCA)
  • Ad scoring & fatigue: top / bottom ranking with recommendations
  • Creative by audience, placement & format

Contribution margin capture

  • Channel & campaign profitability
  • ROAS + CAC + CVR threshold alerts

Personalized AI dailies

  • Goes beyond what changed. Tells you why and what to do next
  • Persona-aware: CMO strategy / media buyer tactics
  • Slack, email or both, before your first coffee

Smart alerts

  • Slack, email & webhook. Real thresholds, not noise

Includes

  • Up to 3 stores
  • Daily data refresh

Stop wasting ad spend on broken creatives. Improve ROAS before you scale.

Professional

For data-driven teams optimizing the full journey.

$1,499

/mo · billed monthly

+ $1 per 5K events

Recover lost conversions, optimize the full funnel, and see true P&L profitability at scale.

Get Started

CDP & advanced CAPI

  • Server-side pixel
  • Meta CAPI+ (EMQ improvement)
  • Edgetag + no-code GA4
  • Retention metrics

Conversion intelligence

  • Funnel performance & drop-off
  • Conversion RCA

P&L & profitability

  • P&L dashboard with contribution margin
  • Auto profitability by channel & campaign

Profitability dailies

  • Growth dailies + margin & P&L context
  • CAPI signal degrade warnings

YoY reporting

  • Year-over-year trends & seasonal patterns

Includes

  • Up to 5 stores
  • Intraday refresh

Replaces tools costing $1,000–$2,500+/mo

Pricing shown for $10M–$25M annual GMV · Monthly billing

Included with every plan

No hidden fees. No per-seat charges. These ship standard on every tier.

SOC 2 Type I certified

Enterprise-grade security on every plan.

Multi-platform

Shopify, BigCommerce, Magento, WooCommerce. Not tied to one vendor.

Unlimited users

Whole team access on paid plans. Free plan includes up to 5 users.

Ask MCP*

Query your data via Model Context Protocol inside Claude, ChatGPT and other AI tools.

160+ connectors

Ad platforms, ESPs, analytics, payments and more. All pre-built.

Email & Slack alerts

Real-time alerts for spend, ROAS and pixel issues.

Email & chat support

Real humans. No ticket queues.

30-day free trial

Full access. No credit card. Cancel anytime.

*Conditions apply. Ask MCP usage limits vary by plan.

SOC 2 Type I

Audited compliance. Your data is held to the same standard as enterprise SaaS.

Encrypted everywhere

AES-256 at rest, TLS 1.3 in transit. Zero exceptions.

SSO & role-based access

Control exactly who sees what, from interns to the CFO.

Add-ons

Powerful add-ons

Extend your stack when you're ready. No forced upgrades.

Unlimited Ask AI

Usage-based

Remove query limits. Ask as much as you need.

  • Unlimited natural-language queries via MCP
  • Works across Ads, LP, Conversion & Sales
  • Use inside Claude, ChatGPT & other AI tools
  • Available on Starter & above
Get Started

Active trend forecasting

Metric-based

Predict shifts before they hit dashboards.

  • AI-powered forecasting of key KPIs
  • Active anomaly detection with RCA hints
  • Available on Growth & above
Get Started

Multi-touch attribution (MTA)

Add-on

See which touchpoints actually drive conversions. Not just who takes credit.

  • MTA across Ads, Campaigns (FC, LC)
  • Touchpoints by customer
  • Clicks + deterministic views
  • Available on Growth & above
Get Started

Site performance & errors

Add-on

Catch broken pages, app errors and checkout blockers before customers bounce.

  • Site RCA, pixel / UTM / channel monitoring
  • Errors, images, asset checks
  • Realtime funnel performance & drop-offs
  • Zero-noise, action-ready alerts
  • Available on Professional & above
Get Started

Custom dashboards & MCP

Add-on

Build your own views and query data with AI.

  • Custom dashboard builder
  • MCP-powered data queries
  • Share views across your team
  • Available on Growth & above
Get Started

POS & omnichannel

Add-on

Bridge online and in-store into one revenue view.

  • POS integration (Shopify POS, Square)
  • Bundle & cross-sell analysis
  • Unified omnichannel dashboard
  • Available on Professional & above
Get Started

Features

See exactly what's included in each plan.

Integrations & data

FeatureBase (Free)StarterGrowthProfessional
160+ connectors
Shopify / BigCommerce / Magento / WooShopify only
Meta + Google + TikTok AdsMeta only
Klaviyo + GA4
Data refreshDailyDailyDailyIntraday

Monitoring & alerts

FeatureBase (Free)StarterGrowthProfessional
Pre-built daily & weekly digests
Personalized AI actionable dailies
Profitability dailies (P&L context)
Spend alerts
ROAS / CAC / CVR threshold alerts
Smart alerts (Slack, email, webhook)

Intelligence & analytics

FeatureBase (Free)StarterGrowthProfessional
Ad Root Cause Analysis (RCA)
Ad vs LP scoring
Creative fatigue detection
Creative by audience & placement
Creative spend recommendations
Server-side pixel
Meta CAPI+
Funnel performance
Conversion RCA
Semantic layer
LTV & retention metrics
Contribution margin
P&L with auto profitability
Path-to-purchase

Scaling & support

FeatureBase (Free)StarterGrowthProfessional
Unlimited Ask AIAdd-onAdd-onAdd-on
Stores allowed1135
Email + chat support
Implementation specialist
API access
Custom dashboardsAdd-on

Enterprise & Agency

Custom plans for high-volume brands and agencies managing multiple stores.

Enterprise

CAC is up 222%. iOS killed your signal. Ad platforms grade their own homework.

  • AI forecasting
  • Anomaly detection
  • Dedicated CSM
  • Custom SLA
  • SSO & RBAC
  • Unlimited stores
  • Priority support
  • Custom integrations
Get Started

Agency

White-label reporting, centralized billing and self-serve onboarding for agencies.

  • Unlimited brands
  • White-label reports
  • Self-serve onboarding
  • Cross-brand dashboards
  • Centralized billing
  • Volume discounts
Get Started

Frequently asked questions

The free Base plan is perfect for early-stage Shopify brands (under $1M annual GMV). You get access to Shopify and Meta Ads data, basic performance metrics, and email support for up to 5 users. It's a great way to test Consequential before upgrading to a paid plan.

Find your first leak in 48 hours.

No credit card. 30-minute setup. White-glove onboarding included.

$15B in brand revenue under management · all inbound