Enterprise decisions. Grounded in actual orders.
Give growth, ecommerce and leadership teams a shared basis for deciding what to scale, cut or fix. Consequential connects the evidence to the recommendation while people keep control of account changes.
Connect the business, not just the ad account
Bring advertising, ecommerce, analytics and lifecycle data together through 160+ connectors. Review the catalog with your team to pick the sources that matter to your workflow.
One definition across the team
NorthStar uses governed metric definitions so reports and analysis work from the same numbers. Compare performance against targets and investigate what is behind a revenue gap.
Recommendations with accountable outcomes
AdBuyer attaches evidence, predicted contribution and confidence to each proposal. Your team approves, skips or asks why, then makes the change inside the ad platform. Predicted outcomes are checked against actual results.
Make governance part of the evaluation
Consequential is SOC-2 certified. Talk to the team about your data sources, operating model and security review requirements before choosing a rollout approach.