Revenue grows, but the business feels tighter
More attributed sales do not settle whether acquisition is supporting your contribution margin targets.
For Founders & CEOs
Is the ad budget making us money?
Platform ROAS is not the same as a business result. Start with orders that actually happened, check progress against your targets, then ask what deserves more budget.
The budget question a dashboard cannot settle
Every team brings a different answer
Marketing brings platform conversions. Ecommerce brings store orders. Your next budget decision starts with reconciling the two.
The target is clear, the landing point is not
You know the number you committed to. You need to see where current pacing is taking you while there is still time to respond.
A recommendation is not a decision
Before approving more spend, you need the evidence, the expected effect and a way to review what actually happened.
From business target to a decision you can defend
NorthStar
Set targets for catalog metrics, including contribution margin and new-customer CAC. Compare current pacing with your chosen baseline and see the projected landing point.
Pixel
Check platform-claimed conversions against actual Shopify orders and connect sessions and channels to a customer record.
AdBuyer
Review recommendations sized against the target gap, then compare predictions with outcomes. Your team approves and implements changes. AdBuyer does not write to ad accounts.
AI-Powered Persona Reports
Choose the metrics, comparisons and AI explanations you need, with reports scheduled to email or Slack.
A better budget conversation
Start with the business target
Review spend against the outcomes you committed to, rather than treating platform ROAS as the final answer.
Keep the decision with your team
Challenge a recommendation before acting and review its result afterward. A forecast is a projection, not a promise.
Case study
Catching a regional margin drop two weeks before the board reviewRead how a team handled surfacing a margin problem before the board conversation.
Frequently Asked Questions
Platform ROAS alone cannot establish profit. Pixel reconciles platform claims against actual orders, while NorthStar supports contribution margin targets. Review those business measures alongside acquisition performance.
No. AdBuyer recommends changes. Your team approves and implements them in the ad platforms. AdBuyer does not write to ad accounts.
NorthStar projects where a metric will land if current pacing continues, using reconciled history and your chosen baseline. Promotions, stockouts and platform changes can change the actual result.
Yes. AdBuyer uses the target gap from NorthStar's targets and pacing to size its recommendations.
Yes. AI-Powered Persona Reports can be scheduled to email or Slack. Each person can choose relevant metrics, sections and comparisons.