Daily Reports · BFCM ready

Know when to push, hold, or pull back.

Revenue up 30% while spend is up 60%? A personalized AI report tracks revenue, spend, CAC and ROAS every day, shows how it compares, and tells you where to look next.

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Built for Shopify brands and DTC growth teams

Daily Report · Black Fridayvs same weekday last year
Revenue
$412K
+31%
Ad spend
$138K
+58%
Blended CAC
$47
+19%
MER
2.98
-17%
AI explanation

Spend grew faster than revenue. Most of the CAC rise comes from two Meta prospecting campaigns; Google and returning-customer revenue held steady. Review Meta before raising budgets tomorrow.

Illustrative example

Peak season changes your numbers. Do you know what the changes mean?

Before raising budgets, your team needs three answers.

01

Is growth efficient?

Revenue rose, so did spend. Compare orders, acquisition cost and efficiency to see whether extra spend is earning its keep.

02

Is this change unusual?

A higher CAC can be normal for the season. Compare against the same weekday last year before reacting.

03

Where should we look?

Meta, Google, conversion rate or buyer behaviour. Breakdowns and AI explanations point to what deserves attention.

Built around the decisions you make

Operator reports

What needs attention today

Campaign spend, conversions, CAC, ROAS and channel shifts, so you investigate before the next adjustment.

Best for: Performance and lifecycle marketers

Strategic reports

Is the business growing efficiently?

Revenue trends, acquisition efficiency, total marketing spend and significant changes across the business.

Best for: Founders and heads of growth

Every metric. Every section. Your call.

Start from a template, then shape the report around what you need to watch.

Pick your metrics

Revenue, orders, spend, CAC, ROAS and whatever matters to your role.

Shape every section

Add or remove sections and choose the breakdowns you want.

Compare your way

Yesterday, previous periods, or the same weekday last year.

Tune AI explanations

Choose what summaries emphasise and how they explain change.

Preview as you build

See the report update while you make changes.

Delivered daily

Email or Slack, with schedules managed by workspace admins.

Four roles. Four different questions.

Founder / CEOAre holiday sales turning into efficient growth?
Head of GrowthWhich channels drive growth, and where is efficiency slipping?
Performance MarketerWhich Meta and Google campaigns spend more without proportional orders?
Lifecycle MarketerHow much holiday revenue comes from returning customers?

Set up in three steps

  1. Step 1Connect your store and ad accounts
  2. Step 2Pick a template, metrics and comparisons
  3. Step 3Get daily changes with AI explanations
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Frequently Asked Questions

Yes. Each person can choose the metrics, sections and AI explanations that fit their role.
Yes. Start with a template and customize sections, metrics and breakdowns.
Daily Reports explain what changed, how it compares and where to investigate, so your team can make the budget call with confidence.
Yes. Reports can be scheduled to email or Slack; workspace admins manage delivery.

Consequential product suite

One revenue system. Six jobs.

Move from clean signals to a clear decision, then see whether it worked.

Northstar

See the revenue gap before the period closes.

Explore Northstar

Creative

See which ad earned the order and which page lost it.

Explore Creative

AdBuyer

Know what to cut, what to scale and what it should make.

Explore AdBuyer

Pixel

Recover the signal and reconcile it against real orders.

Explore Pixel

UTM Health

Find revenue arriving without a usable source.

Explore UTM Health

Budgets are going up. Make sure your reporting is ready.

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