The Beard Struggle · Grooming · DTC
Remarketing outside the Americas failed silently because international phone numbers were formatted incorrectly. Klaviyo could not process them, so the SMS never sent.
Their unseen challenge
The solution
Consequential monitors the data moving between Shopify, the CDP, and Klaviyo, so a formatting fault in one field is surfaced as a revenue problem rather than a silent one.
Every field that feeds a downstream flow is validated, not just the ones on a dashboard.
The exact broken field and affected geographies were identified within 24 hours.
Once fixed, the same check runs forever, so the flow cannot break again unnoticed.
The results
International customers started receiving campaigns again and came back.
Sales previously lost to a silent formatting fault came back into the P&L.
A problem that went undetected for weeks was diagnosed in a single day.
The fix was scoped precisely, so the team shipped it without an investigation project.
Root cause found in under 24 hours: improper phone number formatting for international customers was breaking every Klaviyo remarketing flow outside the Americas.Detected in 1 day, previously undetected for weeks
No credit card. 30-minute setup. White-glove onboarding included.
$15B in brand revenue under management · all inbound