All case studies

A beauty devices brand · Beauty · Devices

Cutting creative refresh time in half by ranking ads on revenue, not clicks

Native Meta reporting plus a spreadsheet broke down the moment they ran more than a handful of concurrent tests.

Halved

Creative refresh cycle

Overlap waste cut

Campaigns no longer bidding against each other

2–3 days

Of manual reporting removed each cycle

Their unseen challenge

Judging creative on click-through rate

Issue

Figuring out which ad drove sales, versus which one just had a good click-through rate, took two to three days of manual work.
Reports had to be cross-referenced against Shopify orders by hand every cycle.

Effect

Native Meta reporting plus a spreadsheet stopped scaling past a handful of concurrent tests.
Two live campaigns were quietly bidding against each other for the same buyers.

Result

Slow refresh cycles.
Inflated cost per acquisition from audience overlap.

Impact

Refresh cycle halved

The solution

Creative Performance and Audience Overlap agents

Every ad ranked by real downstream revenue, with overlap between live campaigns surfaced automatically.

Ranked on revenue

Creative Performance ranks every ad by real downstream revenue rather than platform-reported conversions.

Overlap detection

Audience Overlap flags when two live campaigns compete for the same buyers, which had been inflating CAC unnoticed.

No spreadsheet step

Ranking is available continuously, so refresh decisions no longer wait on a manual pull.

The results

What changed with Consequential

Refresh cycle halved

Creative decisions ship in half the time they used to take.

Overlap waste cut

Competing campaigns were separated, bringing cost per acquisition back down.

More time on creative

Hours previously spent reconciling reports went back into making new ads.

Scales past a handful of tests

Concurrent testing no longer breaks the reporting workflow.

We were basically guessing which ad worked based on vibes and click-through rate. Now we just look at the ranking.Head of Marketing

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