All case studies

A performance-led apparel brand · Apparel · DTC

$45M+ GMVSignal RecoveryFor: Head of Growth

Recovering the conversions iOS took away

Purchases were completing. Match rates were falling. The algorithms were optimising against an incomplete picture of who actually bought.

25%
Of lost conversion signal recovered
3 days
To stand up server-side event delivery
+23%
Match-rate lift across Meta and Google
18%
ROAS reporting moved back toward Shopify reality

Their unseen challenge

Signal loss nobody could quantify

Issue
  • Browser-side pixels were blocked, throttled, or stripped for a large share of traffic after iOS and browser privacy changes.
  • Nobody could say how much signal was missing, only that reported performance kept drifting from Shopify.
Effect
  • Ad platforms optimised on a partial view of who converted.
  • Reported ROAS and actual revenue diverged further every month.
Result
  • Underreported conversions.
  • Worse algorithmic targeting.
  • Budget decisions made on incomplete data.
Impact
25% of lost conversion signal recovered, +23% match-rate lift

The solution

Consequential Pixel server-side recovery

Pixel captures conversions server side, deduplicates them against browser events, and delivers enriched events back to every ad platform.

Server-side capture

Purchase events are recorded server side, where blockers cannot reach them.

Deduplication

Server and browser events are matched so nothing is double counted.

Enriched delivery

Recovered events flow back to Meta, Google, and TikTok to retrain the algorithms.

The results

What changed with Consequential

Recovered signal

25% of previously lost conversions returned to the optimisation loop.

+23% match quality

Match rates improved across Meta and Google without touching budget.

Reporting that reconciles

ROAS reporting moved 18% closer to Shopify reality.

No engineering project

Recovery was live in 3 days, not a quarter-long integration.

We were not losing sales. We were losing the record of them, and the algorithms were learning from the gap.Head of Growth, apparel brand

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$15B in brand revenue under management · all inbound