A kids health subscription brand · Health · Subscription
A subscriber's real value does not show up for months, so the team was scaling ads that converted cheap and churned fast.
Their unseen challenge
The solution
Every ad tied to the full subscription lifetime, then ranked on that number instead of the first order.
Attribution Reconciliation ties every ad to the entire subscription lifetime, not just the first order.
Creative Performance re-ranks creative by that lifetime number, so cheap-and-churn ads stop looking like winners.
Incrementality separates ads creating new subscribers from ads simply claiming credit for them.
The results
Ranking on lifetime value moved the blended LTV number up.
The team now acts on a horizon that matches how the business actually earns.
Budget moved off ads that were claiming credit rather than creating subscribers.
The LTV view refreshes automatically instead of costing a week of analyst time.
We'd been optimizing for the wrong customer for two years without knowing it.CMO and Head of Growth
No credit card. 30-minute setup. White-glove onboarding included.
$15B in brand revenue under management · all inbound