All case studies

A $75M performance apparel brand · Apparel · Performance

$75M GMVDisplacementFor: Head of Growth

Moving from attribution reporting to decisions

A mature attribution stack produced credible channel splits every morning and no recommendation anyone could act on before lunch.

1
Tool replaced attribution reporting plus manual analysis
10 hrs/wk
Analyst time returned to the growth team
2 days
Faster reallocation from signal to spend change
Daily
Spend recommendations instead of weekly reviews

Their unseen challenge

Reporting without recommendation

Issue
  • Attribution answered how credit should be split, not what to change.
  • Every insight still required an analyst to translate it into an action.
Effect
  • Weekly reviews produced debate rather than reallocation.
  • Underperforming campaigns ran for days after the data already showed the problem.
Result
  • Slow reallocation.
  • Analyst bottleneck.
  • Paying for reporting, not outcomes.
Impact
Reporting replaced with daily decisions, 10 hours a week reclaimed

The solution

Consequential Northstar

Northstar keeps the attribution rigour and adds the missing layer: a ranked list of what to cut, scale, or fix today.

Ranked actions

Every morning starts with what to change, not what happened.

Root cause attached

Each recommendation carries the diagnosis behind it.

One stack

Attribution, anomaly detection, and recommendations in a single system.

The results

What changed with Consequential

Consolidated stack

A standalone attribution tool and manual analysis collapsed into one.

Faster reallocation

Spend moves the day the signal appears.

Less analyst load

Hours a week returned to the growth team.

Same rigour

Channel-level credibility retained through the migration.

We did not switch because attribution was wrong. We switched because knowing the split was not the same as knowing what to do.Head of Growth, performance apparel

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$15B in brand revenue under management · all inbound