All case studies

A rural lifestyle retailer · Retail · Omnichannel

$250M+ GMVSingle Source of TruthFor: Founder / CMO

Enterprise revenue intelligence on warehouse-native data

Finance worked from the warehouse. Marketing worked from platform dashboards. The two never agreed, and the gap grew with scale.

$250M+
GMV under continuous intelligence
80%
Reduction in manual reconciliation time
6 hrs/wk
Saved per analyst by removing reconciliation cycles
1
Number for finance and marketing

Their unseen challenge

Two versions of the business

Issue
  • Finance reported from the warehouse; marketing reported from platform dashboards.
  • Reconciliation was a manual exercise repeated every reporting cycle.
Effect
  • Decisions delayed by disagreement about the numbers.
  • Analyst time spent reconciling rather than analysing.
Result
  • Slow decisions at the scale where speed is worth the most.
Impact
One reconciled view, 80% less reconciliation time, 6 hours a week back per analyst

The solution

Consequential on the warehouse

Consequential reads directly from the existing warehouse, applies the same intelligence layer, and returns decisions rather than another dashboard.

Reads the warehouse

No duplicate pipeline and no second version of the truth.

Governed metrics

Marketing decisions run on the definitions finance already signed off.

Enterprise controls

Access, auditability, and scale suited to a $250M+ operation.

The results

What changed with Consequential

One source

Finance and marketing stopped arguing about which number was right.

Reconciliation removed

Manual reconciliation cycles were eliminated.

Faster decisions

Spend and merchandising decisions moved without waiting for alignment.

Scaled coverage

Intelligence extended across the full omnichannel footprint.

We did not need another dashboard. We needed marketing to run on the numbers finance already trusts.Chief Marketing Officer, omnichannel retailer

More case studies

Jewelry · DTC
A consent setting nobody noticed cost $750K and sent CAC up by $2M.
Beauty · Personal Care
International remarketing was dead. Nobody knew why for weeks.
Beauty · DTC
A $40K/mo revenue leak, now caught the same day.
Beauty · Devices
Creative refresh time halved by ranking ads on revenue, not clicks.
Health · Subscription
Creative strategy rebuilt around 90-day LTV, not day-one conversion.
Home · Decor
From hearing about problems from customers to catching them in under an hour.
Apparel · Intimates
Ending the blended-metrics argument with one number everyone trusts.
Beauty · Skincare
Three tools became one after outgrowing what a single dashboard could answer.
Home · CPG
A regional margin drop caught two weeks before the board review.
Home · CPG
Four storefronts run from one Slack channel.
Apparel · DTC
The conversions were happening. The ad platforms never heard about them.
Apparel · Performance
Attribution was solved. Decisions still were not.
Health · Supplements
Retention flows only work if the data reaching them is complete.
Pet · Subscription
A billing failure spike looked like churn until someone checked.
Home Improvement · Retail
Replatforming off Magento without losing the numbers.

Find your first leak in 48 hours.

No credit card. 30-minute setup. White-glove onboarding included.

Get StartedSee pricing →

$15B in brand revenue under management · all inbound